The story so far
Two worlds, one thread
From enterprise boardrooms in London to the old growth of the Cowichan Valley, everything I do comes down to the same craft: earning trust, telling stories that move people, and bringing people together around complex things.

London, UK
The enterprise years
Five years at IBM selling analytics and cloud into government and life sciences. I earned the 100% Club award for exceeding targets, closed the first SaaS cloud sale into the UK Cabinet Office, and learned to translate complicated technology into human terms, on conference stages and in boardrooms.

Canada
The founder years
I co-founded Sensemillier, a national education and technology company built to replace stigma with research-backed understanding. We help Canadians look past polarized narratives and appreciate a complicated industry on its merits. I lead our strategy, operations, and fundraising, and I built our platform and website myself.

Honeymoon Bay, BC
Home
Two years ago we moved our family to Honeymoon Bay, in the heart of BC forestry country. I have served as a director of the Honeymoon Bay Community Society, where I remain an active volunteer, hosted the New Forest Act tour's stop in our community, and guide forest therapy sessions at Riverdaughter Acres, the small acreage we host guests on and steward.
I try to be someone who is trusted in both rooms: with the people who work the land, and the people who worry for it.
That trust is earned slowly, in real conversations, and it is the most useful thing I know how to build.
Kind words
Forest therapy at Riverdaughter Acres
I booked a Forest Therapy session with Francis and found peace, inspiration, and insight that I have taken home and integrated into my daily routine. I was not expecting that.
The session was immersive and mindful, leaving us feeling relaxed, refreshed, and at peace. It was the perfect way to end our stay on the island. I'd highly recommend a session with Francis to anyone wanting to slow down and reconnect with nature.
"It is truly the best B&B we have stayed at and we will definitely be back!"
"I had the most peaceful, restful, and magical stay at Riverdaughter Acres. An unforgettable stay in a perfect magical fairy forest!"
"Francis and his family were incredibly kind, thoughtful, and helpful throughout our stay."
"A clean and spacious suite in a private, beautiful, natural environment. A beautiful retreat in the rain forest."
"Francis and Ana were incredible hosts. They really made us feel welcome and at home."
"Place was absolutely amazing, Francis was accommodating, friendly and a great guy! Location was serene."
"These are the loveliest people, truly."
"Lovely location. Beautiful property. Francis was very welcoming and helpful."
"We left their property friends."